Don and Rachel have been around horses for the better part of 35 years. Showing that off was a vital step in bringing this brand to a whole new demographic. Where they wanted to go was online, and we were going to help them get there. You can lead the horse demographic to water, and as it were. Turns out you can in fact make them drink!
We were walking into a business that we didn't know a single thing about. That's when the conversation about how this isn't our first time was had. Just because we didn't know then, wouldn't mean we won't soon.
By the time we were finished with our workflow setups and campaigns we had studied the competition, renovated what was there and were ready to hurdle the challenge of getting it all moving in the right direction. No horsing around.
Don and Rachel have travelled all over the world teaching not only horse related skills. But how to use these skills in every facet of life. What you can learn from controlling a large animal can become your reality of the rest of your relationships. A healthy and energetic movement into your best places in life.
There is so much more to be told, so go visit their site! They are always looking to help more people accomplish their goals.
Though we weren't able to see their full project to completion. The assets we helped them film and the systems we helped set up were instrumental in furthering their business plan to the next most modern stage it could be in.
This project had our team and theirs coming together to make some of our very best work often times feeling more like a getaway vacation that taught us more than we ever thought we could have learned as well.